“Nice cream” is a creamy, lower‑point treat—here made with avocado—offering nutrient‑rich indulgence. For this concept, I developed branding that pushes beyond the core WeightWatchers brand to deliver surprise and delight, reflective of the experience of enjoying ice cream. The look and feel celebrates the product with a nostalgic, retro vibe conveyed through playful typography and illustration, paired with a bright, punchy, modern color palette that echoes the product’s flavors and joyful spirit.