Katie Lee Biegel is a well-known food critic, chef, author, and tv personality best known for co-hosting Food Network's hit show The Kitchen. WeightWatchers partnered with Katie on this exclusive gift box, celebrating Italian cuisine and everyone's favorite guilty pleasure: Carbs. I designed the campaign, packaging, and other giveaway items, as well as promotional assets on social media. The aim was to create a mood that nods to a classic Italian aesthetic-elegant, yet homey, warm, and friendly. Mangia!