The Cultural Traveler is a nationally distributed annual magazine highlighting unique experiences across the United States. I was tasked with redesigning the publication and flag, tranforming it to reflect the sophistication its content deserves. The goal was an austere, classic design with large, high quality photography showcasing all the country has to offer in its best light. It's a magazine I would have loved to expand into further brand elements and so I did just a little of that here ;)
For the magazine itself, I did about 17 million cover comps and they all looked rad. Below you'll find the maximum number of those I felt I could show before it just got annoying. Two of these actually went to press. Bonus points if you can guess which ones.
Lastly, interior content: Four section openers, followed by the best section. Which is the food section. Always.
